week. A fascinating interview by Joanna Penn, interviewing Liliana Hart about not going exclusive. I thoroughly enjoyed listening away to two top sellers
discussing the various pros and cons of it all, but one thing caught my
attention. The comment was made in passing but it made me pause.
always make more sales in Amazon, and instead, looking at iTunes from a reading
POV revealed some interesting points.
see books, even if you’ve been shopping for music minutes prior. There is no
spamming of any sort (sorry Amazon, but that’s what it feels like most of the
time!). You aren’t cluttered with multiple suggestions, just a few titles – and
they are only driven by what previous customers bought. Unlike in Amazon, the top 100 is the
genuine, what readers bought and loved, top 100.
reviews. While my number of book reviews is about on par with iTunes vs Amazon,
you aren’t bombarded with pages of other peoples opinions. Just a star rating
and three short snippets of reviews. There isn’t an option to vote on them or
comment on them. This is something I love. When there are SO many sites that you can
join if you want to discuss the books you love/don’t love, I don’t see the need
in clogging book sale sites with reviews. A simple star ranking is all I need
if I really want to see them.
combine everything to cover any and every potential whim of the customer,
iTunes feels like that favourite old bookstore.
place of simplicity and most importantly, Books.